I really felt, along with my management company, that we could offer something different for some of the young golfers coming through.
My management company has looked after young talent for many years, and then we brought in Mark McDonnell and Ian Watts into the company, who between them have 35 years’ experience in the golf industry.
Our focus is 100% our players. This isn’t about me or anybody else. This is about our players. This is their time, their careers, and we’re there to support them as best we can every step of the way. Long term, we want to develop a small, very talented stable of players across all tours.
We’re a boutique company and want to sign a small number of key talents and really support them on their journey.
It’s mad. We started with literally nothing in 2016 and now we’ve got a stable of 15 players across all the global tours and offices in London and Los Angeles.
We’ve been lucky enough to attract some great players, including Tyrrell [Hatton], Connor Syme, Ewen Ferguson, Guido Migliozzi, Leona Maguire, Anna Nordqvist and LPGA Tour player Angel Yin, to name but a few.
It’s been incredible time and hopefully we can kick on now. We’ll see what happens. It’s a tough world out there, but we’re going to try and cause a bit of disruption